Welcome to the Resource Centre – a range of free marketing resources to help you promote your raffle.  You will also find Guides to assist with Cash Sales and Raffle Draw. Be inspired by our Top 10 Raffle Promotion Ideas blog.

 

Click on one of the tabs below to download your resources. Have a question? Email our support team via Contact Us.

 

  • Click below to download our Promotional Schedule Checklist.

    Rafflelink

    .

  • To download our website cubes for use on your website, simply click on the image you wish to use below, right click and select “Save As”.  Load to your site and link your graphic to your RaffleLink URL – easy!

     

    RFL_03_Toolkit_Website_Cub        RFL_03_Toolkit_Website_Cube-grey

     

    .

  • E-signatures

    It is a great idea to add in a pointer to your raffle on any email correspondence that you are sending out.  We would suggest adding one line to the bottom of your e-signature that reads “Support our RaffleLink Raffle For Your Chance To Win [insert prize summary]. Click here to buy a ticket [Insert your unique RaffleLink URL here].

    Email

    Download our email template and customise with your own raffle details.  Feel free to use our “Buy a Ticket” button. Just right click and Save As.

    Email Template

    Charity Email Template

    Newsletters

    Support Our Raffle!

    Support our RaffleLink Raffle For Your Chance to Win [insert prize summary or list out prize components in bullets].

    Tickets are only [insert ticket price] and will help us to [insert fundraising goal details].

    Buy your tickets here online via [insert your unique RaffleLink URL here.]

    .

  • Facebook Cover Pic Options

    To download our cover pic templates for Facebook, simply click on the image you wish to use below, right click and select “Save As”.

     

    RFL_03_Toolkit_Cover_Image-man

    RFL_03_Toolkit_Cover_Image-apricot

     

    Note sure how to set up a call to action on your cover pic?  It’s easy!  Simply click on your cover pic Call To Action Button and link your button to your RaffleLink URL – easy!

     

    Cover Pic In Action Sample

     

    Timeline / Wall Posts Options

    To download our timeline graphics for Facebook, simply click on the image you wish to use below, right click and select “Save As”.

     

    RFL_03_Toolkit_Facebook_Timeline_art-apricot  RFL_03_Toolkit_Facebook_Timeline_art-grey

    Suggested Twitter Posts

    We’re on a mission to raise valuable funds for our [school etc].   Support our cause and buy a raffle ticket here <insert rafflelink url> #rafflelink #fundraising #goodcauses

     

    Help us reach our fundraising goal! We still have tickets left in our [insert name] raffle. Buy your tickets here <insert rafflelink url. #rafflelink #fundraising #goodcauses

     

    Feel like some good giving? Show your support for our [insert cause]. Buy a raffle ticket here <insert link>. You might win a prize but you’ve already won our hearts just by buying a ticket!

     

    Need To Shorten Your RaffleLink URL?

    If your RaffleLink URL is too long to fit into Twitter, make it a Bitly!  This helpful little tool will shorten down any URL – perfect for use on Twitter, emails and other applications.  Note: They don’t work in Facebook though!

    .

  •  

    To use our poster template, simply click on the artwork you wish to download below and update the Word template with your details.

    Add a QR Code to your printed promo material to send ticket buyers to your website quickly using their smartphone.


    Post snapshot - apricot

     

    Poster snapshot - greyy

     

    Looking To Personalise Your Posters?

    Insert your logo and other details over the whitespace that we have allocated at the bottom of the poster.  See our sample below:

    Microsoft Word - RFL_03_Toolkit_A4_Poster_Apricot_V2.docx

    .

  • To download our DL flyer template, simply click on the link below to download your preferred template in Word.  Note that our flyers are designed to fit three per page to help minimise your printing costs and time cutting your flyers down to size.

    Add a QR Code to your printed promo material to send ticket buyers to your website quickly using their smartphone.

    Flyer snapshot - Apricot

     

    Flyer snapshot - grey

     

    .

  • Approaching the media doesn’t need to be intimidating – they are people just like us after all!

    The key to working with the media is you must be organised and you must have a clear story that they can work with.  Here are our top tips below for working with the media:

    1. Create a word document outlining your raffle – the who, what, when, where and why. This should include a brief description of your group or organisation, what you are raising money for, the prizes on offer and how to purchase tickets.
    2. Research newspapers that would be interested in your story and collect their editorial email address. You can find this information either via the paper’s website or via the contents page of the newspaper or magazine.
    3. Consider what makes your story newsworthy. How will your raffle funds help the local community?  The journalist you are pitching to will only run a story if they think their readers will be interested in it.
    4. Create an email to send to the newspaper, explaining why you think the paper might be interested in your story. An example is below. Attach the word document with the vital information to supplement your email.
    5. Send the email to the newspaper using the editorial address you collected earlier. If you are sending the story to more than one newspaper you should create separate emails for each. Journalists may not run the story if they think they don’t have it exclusively.
    6. Wait 4 days and if you have not heard anything from the newspaper you may want to call and check if they have received your email. Be polite either way and only phone once. Hounding a journalist to run your story will have the opposite affect and just annoy them.
    7. Don’t forget to say thank you! If your story does get covered – make sure you email the journalist to say thank you.

     

    Want to see an example?

    Dear Bill

    I’ve attached for you information regarding a raffle that we are currently running. The raffle is raising funds for our under 13s to be able to travel to America to compete in an international competition.

    Our Under 13s are the first Queensland team to have ever qualified for the competition so we thought this might have been of interest to you. They need to raise $20,000 to be able to go to the competition and will be only one of two Australian teams competing.

    We would love any support the paper could offer to help us with fundraising. If you would like to arrange a photographic opportunity with our team or require more information, please don’t hesitate to contact me.

    Kind regards

    Mary

     

    .

  • Download our Event Promotion Guide

     

    This resource is only required if your raffle will close and be drawn on the same day, usually at an event.

    Download your Event Raffle Draw Guide

    .

  • This resource is only required if your raffle will close and be drawn on the same day, usually at an event.

    Download your Event Raffle Draw Guide

     

    This resource is only required if you have sold paper and online tickets and need to combine both ticket batches for a barrel draw.

    Download guide to Printing Online Tickets for a manual draw.

    .

  • This resource is only required if you are using our Cash Receipting Function. Make cash sales which are then receipted into the RaffleLink system.

    This function is used instead of paper tickets and will allow for a system draw.

    Download guide to Receipting Cash Sales and Cash Sales Form A5.

    .